SEO Training Scotland
Glasgow, Scotland and throughout the UK

SEO and Web Copywriting
One Day Master Class Course

Full Day Syllabus

Your web pages should generate enquiries, sales and consequently profit. Unfortunately most web pages are are poorly written or written to please website owners while the interests of the customer become secondary.

Web Copywriting or SEO Copywriting, on the other hand, use techniques that engage and motivate the consumer to initiate sales advancing actions. SEO Copywriting is judged entirely on it's effectiveness to increase enquiries and sales.

Companies are expending huge resources in the design, distribution and marketing their message online but almost nothing into the effectiveness of the message being delivered. To sell effectively online your copy should answer consumer questions and address concerns while motivating them into action. That action may be to join your mailing list or make a purchase.

You have just seconds to grab your visitors attention and get your message across. You need clear, strategic copy that motivates the reader toward completing your 'call to action' and conversion goals. This creates a higher visitor conversion ratio and generate profit.

In today's crowded market you have to look at the bottom line. You need to maximise the conversion of site visitors into customers.  Syllabus specialise in SEO Copywriting that communicates a clear and compelling marketing message.

Book Your Place Now

We are currently accepting registrations for our Copywriting for the competitive advantage course to be held on Friday 7th August 2009 at the Thistle Glasgow. For more information about this course, or any other course, contact Syllabus or call 0141 416 2898.