SEO Training Aims And Objectives
Gain An In-depth Understanding Of The SEO Process
The objective of our SEO training courses is to teach an in-depth understanding of the SEO process so that candidates can optimise their own sites, those of their clients or project manage a development team.
Training is presented as set of manageable training modules which clearly explain a specific aspect of the SEO process. Each Module systematically builds on the skills and methodologies gained in previous modules and explains how to take full advantage of the opportunities these new skills offer.
Search Engine Visibility
Rank On All The Major Search Engines
True Search Engine visibility is achieved by gaining first page rankings on all the major search engines for multiple keywords relevant to your business. This makes it easy for potential customers to find your website amongst your competitors.
Top search engine rankings rankings effectively put your marketing message in front of consumers at the exact moment they will be most receptive to that message, i.e. when the are actively searching for the products you sell. Heightened Search Engine visibility furthers the commercial goals of a website and is fundamental to its long term success.
These SEO Training courses ere designed to impart the skills required to raise the visibility and reputation of your website on the major search engines such as Google, Yahoo! and MSN.
For more information about our Search Engine Optimisation Training Courses contact Syllabus or call 0141 416 2898.
Learn Proven SEO Techniques
Outrank and Outflank the Competition
The objective of our SEO training courses is to impart in the student a comprehensive understanding of the search engine optimisation principles and methodologies required to:
- Analyse incumbent web technologies for search engine compatibility.
- Formulate an effective SEO campaign .
- Implement an effective SEO campaign.
- Attain top organic search rankings.
- Increase sales.
- Extend market reach.
- Raise brand awareness.
- Increase visitor conversions.
- Track the effectiveness of the SEO campaign.
- Generate reports for the web site owners or shareholders.
These objectives are based on gaining a thorough understanding of the SEO process and cover topics including:
- Resolving technology issues.
- Competitor and Gap Analysis.
- Keyword Research and deployment.
- Writing effective content and calls to action.
- Maintenance and Reporting.
Implement Effective SEO
Implement A Winning SEO Campaign
The student who completes this SEO Training Course will have the appropriate knowledge and tools to develop, implement and track a successful SEO campaign by implementing techniques that identify and resolve a broad range of issues including:
- Resolving Server and DNS Issues
- Resolving coding, validation and technology Issues
- Web site Analysis
- Keyword Research and deployment
- Competitive Analysis
- Gap Analysis
- SEO Copywriting
- Creation of synchronous Meta Information
- Site Map Creation
- Link Popularity Building
- Search Engine and Directory Submissions