How many sales do you lose through poor SEO
Attempting to promote your website online, often against stifling competition, can seem an impossible prospect especially if you only have limited knowledge of the techniques required. Learn what it takes to get to the top.
Free SEO Guide and SEO Tips
Introduction To SEO Part 3
This course has been written in close consultation with both SEO professionals and educationalists to help ensure not only that it keeps abreast of current developments in SEO but also that such developments are presented in an accessible and pedagogically effective manner. The course is designed for self-study either at home or within a workplace and, as such, has been divided into sections are fairly short and easy to digest.
We understand that many people have jobs and other pressing commitments and that self-study can eat into your precious time. With this in mind, we have not imposed the kind of deadlines for study that might appear in a tutor-led course. You can read the course at your leisure, spending as much time on each unit as you can spare per evening or week.
If this course places any demands on you they are that you read slowly, taking just enough to time understand the principles and concepts outlined in each unit, and that you move through the course in a systematic fashion. While it is possible to use this coursebook as a reference guide and to ‘dip in’ to consult whatever section interests you, we recommend that you work through the entire course from beginning to end, even if some material is already familiar to you. By this means, you will develop a fuller and more complete understanding of search engine optimisation than can be gained from a partial or piecemeal approach to the subject.
As for working through each unit, we recommend that you read each unit at least twice. When learning anything, one of the most effective practices for reading you can develop is to rapidly survey the contents of the text to gain a sense of its main points and argument and then, on the second reading, to actually read the text in depth, taking notes where appropriate, underlining key points and asking questions about the material presented. This protocol for reading (which is derived from a practice that educationalists call SQ3R) makes you active in the learning process and far more likely to memorise and - more importantly - understand what is being taught.
With this in mind, each unit includes a section that offers you the opportunity to ‘reflect’ on the principles it contains. Make sure that you are comfortable with the contents of one unit before you move on to the next. In order to assist the active learning and comprehension (as opposed to ‘passive’ memorisation) of key principles we have also included a number of practical tasks and exercises.
Resist the temptation to skip these tasks. These tasks have been specially devised not only for pedagogic reasons - i.e. they help you learn the principles of Search Engine Optimization - but also for practical reasons, in the sense that they allow you to put key methods into practice, to try things out for yourself, and to apply some of the concepts and techniques outlined in the course to real-life situations. For instance, the course will ask you to try things out on your own website at certain stages, thereby offering you not only practical experience of SEO but also helping you to optimise your own site during and throughout the learning process.
If some of this sounds daunting, we should reassure you that it shouldn’t be. In fact, we think you will find that search engine optimisation is a satisfying, rewarding and often fun experience. Although this fun often comes at the expense of your online competitors - from spotting the absurd mistakes they have made on their web pages to outstripping them in search engine rankings! - we predict that you will derive some satisfaction from watching your website rise in results pages and even from getting your hands dirty delving into and tweaking the content of your own pages.
SEO is very much a ‘hands on’ process and this course should see you as much in front of the PC as sitting studying.
For more information about our Search Engine Optimisation Training Courses contact Syllabus or call +34 693 475 142.